When it comes to the property industry, we know our way around a floorplan to success. These days, 90% of property searches begin online so there’s no doubt a comprehensive marketing strategy is key to a successful project. Now more than ever it is paramount to be selling a lifestyle not just a home.


We start by getting to know your audience; their likes, interests and persona, then we tailor our content and social strategies from there. The model we use for our clients in the property industry is Locate - Create - Situate.

the cove

The Cove

Brand identity and website creation for a boutique eco-development in New Zealand.

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01. Locate

We research and analyse looking at in-depth personas, trends and insights drawn from analytics to find your audience and shape your brand strategy.

• Brand Research

• Market Positioning

• Audience Personas


02. Create

We’re experts at capturing your audience’s attention. We create memorable brands and polished designs that position you at the forefront of your customers’ minds and shape your reputation.

• Brand & Lifestyle Design

• Brand Strategy

• Website & Collateral

03. Situate

Using the brand strategy, we create social media and content that warms your audience to your brand, building trust and brand preference. We build networks then sell your product as a lifestyle, rather than simply real estate.

• Social Media & Content Marketing

• Community Management

• Lead Generation

The Natives can provide an end to end solution for your property and project marketing needs. From creating a memorable brand identity to building your reputation through social media through to generating leads for your sales team.