When it comes to the property industry, we know our way around a floorplan to success. These days, 90% of property searches begin online so there’s no doubt a comprehensive marketing strategy is key to a successful project. Now more than ever it is paramount to be selling a lifestyle not just a home.
We start by getting to know your audience; their likes, interests and persona, then we tailor our content and social strategies from there. The model we use for our clients in the property industry is Locate - Create - Situate.
We research and analyse looking at in-depth personas, trends and insights drawn from analytics to find your audience and shape your brand strategy.
• Brand Research
• Market Positioning
• Audience Personas
We’re experts at capturing your audience’s attention. We create memorable brands and polished designs that position you at the forefront of your customers’ minds and shape your reputation.
• Brand & Lifestyle Design
• Brand Strategy
• Website & Collateral
Using the brand strategy, we create social media and content that warms your audience to your brand, building trust and brand preference. We build networks then sell your product as a lifestyle, rather than simply real estate.
• Social Media & Content Marketing
• Community Management
• Lead Generation