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nesters australia

Background

Nesters is a property platform that allows sellers to save thousands when selling their homes. As a start-up, Nesters were looking to make waves in the real estate industry and to introduce themselves to the world.

Challenge

Nesters came to us looking for a brand identity, tone of voice, and an online presence that would reflect their take on the real estate industry. With the desire to appeal to those who wish to sell their own home, Nesters needed to convince its audience that they were a more reliable, cost-effect option, compared to a traditional real estate agent.

Solution

Nesters - selling homes not real estate. This tag line reflected a commitment to selling people's homes and the service which they would receive when selling with Nesters. Andy (available 24/7), was also born as their trusted Real Estate expert. Andy features online and was also integrated into the content strategy formed to build trust and generate leads for the new brand. www.nesters.com.au